This high-end residential custom architecture firm came us in need of a brand refresh. The previous identity did not reflect the contemporary and groundbreaking work the firm was doing. To better illuminate the firm's philosophical emphasis in the play of light and dark in audacious architectural structures we developed an identity with a strong sense of balanced movement and contrast. Inspired by blueprints with a slight nod to the diamond-shaped identity of the previous generation, this identity connected brand to philosophy in a direct and intimate way.