http://triplespoke.com Brand Architects Wed, 27 Aug 2008 15:55:26 +0000 http://backend.userland.com/rss092 en The Big Picture Type: Website A transparent house becomes the architecture for a new site | view it here "ABC Partners" Type: Flash Animation Polished and snappy, it brings the company into focus | view it here ICe Bar Type: Identity An identity as cool as the clientele | view it here The Montrose Room Type: Identity Recalling an earlier era ... http://triplespoke.com/whats-new/ The [work] has been very effective. It's made a noticeable difference, added quite a bit of value, and we've gotten excellent feedback from customers. We've had a banner year. [You've] helped take us to another level. http://triplespoke.com/131/ Note: "ABC Partners" is a fictional company designed to replace and conceal the identity of this client. Based on a provided script and production notes requesting elements from the world of photography, we created this Flash-based animation to open and close a presentation of the company’s capabilities in the world ... http://triplespoke.com/abc-partners-presentation-animations/ The economy may be rough yet, but now is the time to resist short-term reaction strategies that may have long-term consequences. Keep in mind, "This too shall pass." http://triplespoke.com/5-donts-for-marketing-in-tough-times/ To demonstrate the power of GLG's expert networking in relation to innovation, GLG worked with us to create a graphical representation of an "innovation pipeline". Ideas enter from the left and are pulled through, passing through checkpoints of escalating costs where bad ideas are weeded out to allow good ideas ... http://triplespoke.com/innovation-pipeline-diagram/ Developed in close conjunction with GLG's Team Marketing, S Notes is a sales-training campaign with a goal of helping salespersons learn the key differentiators of the GLG brand. To aid this effort, the name S Notes was developed to sum up the four S's of the key brand differentiators (Scale, Scope, ... http://triplespoke.com/logo-system/ The Montrose Room, an ultra-chic upscale locale inside the InterContinental Hotel in Rosemont, IL, has a look both classic and cool. To represent it properly, a logo incorporating hand-drawn text was developed that harkens back to an earlier era in Chicago's history with sensually integrated letters reminiscent of the mid-1900's. ... http://triplespoke.com/logo-2/ How do you make a lifestyle product designed to be invisible, visible? To address this key communication challenge, the website was treated as a see-thru virtual showroom. Each page of the site is also a room in a transparent house, complete with a virtual family, that allows the visitor to see ... http://triplespoke.com/website-6/ For this ultra-hip establishment located within the InterContinental Hotel in Rosemont, IL, we worked with the developers to create a logo that evoked the form of the bar itself. Cool and sophisticated, this symbol reflects ICe's ambiance with sweeping grandeur and a sculpted look sure to impress in any environment. This ... http://triplespoke.com/ice-bar-logo/ Brands are a lot like children; unpredictable, prone to sudden growth spurts, and easily influenced by peers. How can you rein your brand back from the wrong side of the tracks? Enter our newest initiative: Branding Boot Camp. Whether your brand is just starting out, an adolescent, or a full-grown adult, any ... http://triplespoke.com/send-your-brand-to-camp/