TripleSpoke

Midwest Industrial Metals Rebranding

admin — Wed, 24 Oct 2012 14:00:39 +0000

Overview
Midwest Industrial Metals is a privately-owned metal recycler located in the city of Chicago. In business for over 30 years, the company recently expanded to another location in the Troy, Michigan area.

Challenge
With increased reach and processing capacity, Midwest sought to position itself as a reputable metal recycler of scale. Competing with small and middle-market vendors, it was critical that the new brand identity reflected a professional, dynamic and honest company.

Can a redesigned brand help this business
break through the clutter of an austere industry
and leave a vibrant impression?

Solution
The new mark was created to emphasize the word “Midwest,” given that that’s how most customers referred to the company in conversation. At the same time, we retained their deep blue brand color as a bridge to their current identity, bringing in bright green to highlight its being an environmentally friendly company. Finally, the M and W also work together to form a star shape, alluding to their commitment to excellence. (We also happen to think that the angular shapes look a lot like pieces of bent sheet metal.)

With the new mark completed, this served as an opportune time to roll out the new brand. Accordingly, we created stationery, brochures, billboard ads, location signage for their locations, equipment graphics, branded office supplies, hats and uniforms. We also coordinated directly with a variety of production vendors on Midwest’s behalf.

Services
Our strategic engagement encompassed these services:
• Brand Attributes & Positioning
• Logo Development
• Stationery Systems
• Clothing, Uniforms & Promotional items
• Billboard Advertising
• Location Signage & Equipment Graphics
• Trade Show Booth, Campaign Messaging & Themes

Armitage Baptist Church Rebranding

admin — Mon, 18 Jun 2012 16:51:03 +0000

Overview
Founded in 1963, Armitage Baptist Church is a maturing church navigating the challenges of a rapidly-changing demographic within their trendy urban neighborhood.

Challenge
Leadership sought to position Armitage as church community relevant for their community’s shifting needs, while not alienating their diverse family-oriented core constituency.

Can a unified brand help a church better
care for its changing community?

Solution
Armitage needed to have a cohesive brand image and voice to to carry across, and tie together, a myriad of communication tools. Flowing from our strategic consultations, the concept of “navigating life” within the context of community became our inspiration. The cross, an integrally Christian symbol, is made up of people moving outwards. Together, the people have the appearance of a compass. The color palette combined a rich brick red, speaking to Armitage’s ethnically diverse crowd, and a contemporary green hinting at new growth. As part of the re-branding process, we identified their key communication vehicles, and used them to illustrate how their updated brand would cascade across those channels.

Services
Our strategic engagement with Armitage encompassed these services:

• Brand Attributes & Positioning
• Strategy Development
• Naming Exploration
• Messaging & Themes
• Logo Development
• Stationery Systems
• Collateral & Interactive Conceptual Development

Associates
Strategic planning consultant: Elizabeth Neumaier | White Gazelle
Print production vendor: Joe Deforest | Yorke Printe Shoppe

ABC Partners Presentation

admin — Fri, 20 Jan 2012 21:44:12 +0000

View Presentation

InterContinental Hotel O’HareICe Bar Logo

admin — Wed, 20 Jun 2012 22:05:57 +0000

For this ultra-hip establishment located within the InterContinental Hotel in Rosemont, IL, we worked with the developers to create a logo that evoked the form of the bar itself. Cool and sophisticated, this symbol reflects ICe’s ambiance with sweeping grandeur and a sculpted look sure to impress in any environment.

Highland Solutions SugarCRM Partnership Microsite

admin — Mon, 18 Jun 2012 17:09:55 +0000

OnSite Network Media Booklet

admin — Mon, 11 Jun 2012 21:31:25 +0000

With this book, prospective media buyers get a firsthand interpretation of the power of OSN. The die-cut cover is a literal window into the very destinations they seek to have influence, and by opening, they are admitted. Specially tailored graphics and illustrations turn the bland into brand, giving even the most technical information an exciting OSN spin.

Gerson Lerhman Group Marketing Deck

admin — Mon, 11 Jun 2012 22:05:30 +0000

To preserve clarity while adding a distinctive brand language to this large presentation, we worked closely with top management to create something that could excite both the presenter and the audience. Custom infographics and flowcharts helped make the ideas of this company approachable and comprehensible. A rigorous analysis of flow and structure was outlined to ensure that the narrative flowed logically for maximum retention. Sophisticated colors lend a business air and help draw the viewer through the pages. Brand and logic combined to reinforce not just the language of business, but the language of GLG.

Banfi Vinters Emiliana Organics Wine Media Kit

admin — Wed, 20 Jun 2012 21:56:01 +0000

Emiliana, a sub-brand of the prestigious Banfi Products Co., is an organic wine designed to take advantage of the emerging green trend in the food industry. Created with the mid-to-high range connoisseur in mind, it needed a marketing kit that could communicate its uniqueness and value yet still retain its earthy tones. The finished product is replete with sumptuous visuals, sophisticated type and a naturalistic color palette that tells the all-important narrative of the wine. A unique construction makes the story engaging and helps it stand out in a distributor’s portfolio book with a nuance and presence to match the distinction of the wine itself.

Highland Solutions Website

admin — Mon, 11 Jun 2012 22:27:04 +0000

Highland Solutions, a Chicago-based IT firm, approached TripleSpoke to help discover their marketable truths. Along with our associate White Gazelle, we began by gathering an inventory of existing marketing materials, reviewing research reports and holding interviews to set the context. Within this process, we addressed their brand profile, messaging and website design. The streamlined, dashboard-oriented website design directly relates to their three distinct client types.

InterContinental Hotel O’Hare The Montrose Room Logo

admin — Wed, 20 Jun 2012 22:02:15 +0000

The Montrose Room, an ultra-chic upscale locale inside the InterContinental Hotel in Rosemont, IL, has a look both classic and cool. To represent it properly, a logo incorporating hand-drawn text was developed that harkens back to an earlier era in Chicago’s history with sensually integrated letters reminiscent of the mid-1900′s. Combined with more modern text and a fresh color palette, the logo is dressed for day or night and appropriate for a wide-range of applications befitting a room that has many moods.