The level of creativity is well worth the dollar spent 
Stan Winkler of Banfi Emiliana
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5 Don’ts for Marketing in Tough Times - from BusinessWeekOnline
The economy may be rough yet, but now is the time to resist short-term reaction strategies that may have long-term consequences. Keep in mind, "This too shall pass."
10 Cheap Ways to Build Your Brand - from Entrepreneur.com
Building your brand doesn't have to break the bank. In these harsh economic times, it's important to not let your brand lay dormant. Here's 10 inexpensive ways you can build brand touchstones without touching your nest egg.
The Napkin Test - from BusinessWeekOnline
Great brands start with great words, but before anyone opens their mouth, they should take a look at what they use to wipe it with. If it can’t fit there, it’s too much. At their core, great brands start with a statement barely larger than a crumb.
